Jessica McLaren Jessica McLaren

Location Scouting 101: What I Look For Before a Shoot

Behind every beautiful brand photo is a thoughtfully chosen location, and picking the right one is a big part of my creative process. Whether I’m shooting a lifestyle inspired product session or a full brand shoot, location plays a huge role in setting the tone, telling the story, and elevating the final images.

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Jessica McLaren Jessica McLaren

Real Talk: Imposter Syndrome and Showing Up for Your Brand

Imposter syndrome is that nagging voice in your head that tells you you’re not good enough, not qualified enough, not “something” enough to be doing what you’re doing. It convinces you that your success is a fluke, or that you're playing a role rather than stepping into your true identity.

It’s especially loud when you’re about to do something bold, like finally showing up as the face of your brand.

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Jessica McLaren Jessica McLaren

How Colour Psychology Plays into Your Brand Photos

When it comes to brand photography, most people focus on the right lighting, location, and composition, and those are definitely important. But there’s another element that quietly speaks volumes: colour. Whether you realise it or not, colour can have a huge impact on how your brand is perceived and how your audience feels when they see your images.

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Jessica McLaren Jessica McLaren

Take it Outside: 3 Picture-Perfect Photoshoot Locations in the Oceanside Community

When it comes to conducting a brand photoshoot, the location you select is one very important piece of the visual narrative puzzle. While some clients have a brick-and-mortar storefront for us to shoot at, or a very clear picture of where they’d like to capture photos, most find this part of the photoshoot planning process a challenge. For that reason, location scouting is included in every brand photoshoot booked with me

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Jessica McLaren Jessica McLaren

What Do I Do With My Hands? 5 Brand Photoshoot Pose Ideas to Try Today

Feeling a bit nervous about having your photo taken? That’s completely normal! For the majority of us who aren’t professional models, getting photographed can leave us feeling vulnerable and all kinds of awkward. Even after having been through the process several times myself, those very nerves still creep in when it’s time for me to get out from behind the camera and into the frame.

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Jessica McLaren Jessica McLaren

Is a mini brand photoshoot right for you?

With the launch of my October 2023 Mini Sessions this week I thought I was fitting to share why a mini brand session could be the right fit for your business. A mini brand photoshoot can be a fantastic choice for your business for several reasons.

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Jessica McLaren Jessica McLaren

Summer sunset session with Lauren

Summer sunset brand photoshoot any the beach. Wildwood Creative voyageur brand and product photoshoot. Vancouver Island brand and product photographer.

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Jessica McLaren Jessica McLaren

What to do with your photos after your shoot!

Have you recently had a brand photoshoot with me? Or maybe you’re thinking about it but not sure how you will use the photos after?

I have created a helpful list of all the places you can and should use your new brand images!

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Jessica McLaren Jessica McLaren

My top 5 favourite songs to pump me up before a photoshoot!

Before every shoot, and heck even meetings, I love to pump myself up with music to get myself feeling energized and get the positive vibes flowing. I think it is so important to show up for my clients with great energy, positivity and confidence in order for them to have the best shoot possible!

So here is my top 5 favourite songs to crank in the car on the way to taking your photos! They leave me feeling so good, happy and goofy.

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Jessica McLaren Jessica McLaren

Branding shoot with Alison Griffin in Port Alberni

I recently did a branding shoot for my client Alison Griffin. Alison is a multitalented entrepreneur with multiple eggs in multiple baskets. When she first explained to me all the things she is working on and past projects I was pumped!

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