3 Must Have Brand Photos to Boost Engagement, Build Trust & Grow Your Visibility
If you're looking to stand out online, increase your engagement, and build trust with your audience, your brand photos play a major role in making that happen.
The key? Diversifying the types of visuals you share, especially the ones that help your audience connect with you and what you do on a deeper level.
Here are three essential types of brand photos every entrepreneur should have in their feed:
1. Lifestyle Headshot
This isn't your average corporate headshot. We're talking about relaxed, personality-filled images that show the real you. Think candid smiles, natural lighting, and locations that reflect your vibe, whether you're outdoors, in your cozy office, or doing what you love most.
These shots help your audience see you, connect with you, and remember you.
2. Behind-the-Scenes
Let people in on the how behind the what. Snapshots of you working on a project, packing orders, editing photos, or planning your next launch show the process, not just the polished final product.
Behind-the-scenes content humanizes your brand and makes you more relatable. Plus, people love it!
3. Client Interaction
Photos of you engaging with clients laughing over coffee, deep in a strategy session, or walking through a space create powerful social proof. They not only show that you’re in demand but also give potential clients a glimpse into what it’s like to work with you.
But what if you don’t have clients to photograph yet?
No problem!
Bonus: Your product or offer in use
If you don’t have client interaction photos (yet), show your product or service in action. This could be a mock session, a styled shoot, or real world use of your offer. The key is to help your audience visualize the value you provide.
Pro Tip: Rotate through these photo types regularly to keep your content fresh, engaging, and aligned with your brand story.
Need help capturing these types of photos? That’s what I do! Reach out and let’s create images that work hard for your brand.