Imposter syndrome is that nagging voice in your head that tells you you’re not good enough, not qualified enough, not “something” enough to be doing what you’re doing. It convinces you that your success is a fluke, or that you're playing a role rather than stepping into your true identity.

It’s especially loud when you’re about to do something bold, like finally showing up as the face of your brand.

When it comes to brand photography, most people focus on the right lighting, location, and composition, and those are definitely important. But there’s another element that quietly speaks volumes: colour. Whether you realise it or not, colour can have a huge impact on how your brand is perceived and how your audience feels when they see your images.